Oswaldo Mendoza
UX Designer & CRO Strategist | Growth-Focused Experience Design
I am a UX Designer and CRO Strategist with experience leading cross-functional optimization programs for Fortune 500 companies. I translate user research and behavioral data into design strategies that move qualified leads, not just pixels. I embed with SEO, content, and engineering teams to reduce friction, improve conversion, and connect design decisions directly to revenue. I’ve led growth programs across fintech, legal, and real estate tech.
Core Competencies:
- Conversion Rate Optimization (CRO) & A/B Testing
- Funnel Analysis & User Behavior Analytics
- Growth-Focused UX Strategy
- User Research & Qualitative Insight Generation
- Stakeholder Management & Executive Presentation
- Cross-Functional Collaboration (SEO, Content, Engineering)
- Wireframing & Interactive Prototyping
- UI & Visual Design Systems
- Design Tools – Figma, Adobe Suite, Sketch
- Web Analytics – Google Analytics, Google Tag Manager, Hotjar
- Front End Fluency – HTML, CSS, Javascript
My Experience
Currently Employed
Terakeet
Lead UX Designer
I am responsible for leading the UX and conversion efforts for our clients, working closely with other department leads to make sure we’re all moving in the same direction. I manage a team of specialists, doing everything from quality checks on their work to helping them level up their skills. Whether I’m helping present program results in a business review or helping plan a new research project, my goal is always the same: making sure our UX work leads to real, measurable success for the client.
2016 – 2021
University of Nevada, Reno
Senior Web Interface Designer
I worked in-house with a small development team to design, build and maintain the new university website to improve student recruitment and reputation. New features were created to help the cross-functional marketing team publish accessible web content to promote university programs and schools. I conducted user research (interviews, user testing) with a primary audience to present informed decisions to stakeholders before implementation. I participated in hiring and coaching student interns.
2012 – 2016
Noble Studios
UX/UI Designer
In this role, I was the main person responsible for the look and feel of our digital projects across web and mobile. I spent my time designing interfaces, building out wireframes, and creating prototypes to help our clients visualize new ideas. I was also the bridge to our development team—I’d write the design specs, create style guides, and even jump in to do the actual front end coding using HTML and CSS to make sure the final product looked exactly right.
Recent Case Studies
Here are some of the projects I’ve been working on lately.
Fortune 500 Finance Company
Activation Gap: Turning Organic Web Traffic into Mobile Users
I audited the end-to-end funnel for a Fortune 500 financial institution — and reframed the entire CRO strategy around the metric that actually mattered.
Rocket Homes
Aligning Conversion Goals with User Intent at Rocket Homes
The client wanted to drive mortgage applications from property listing pages. We pushed back — and that strategic disagreement became the most valuable part of the engagement.
National Law Firm
Leading a national law firm multi-year UX & Growth Program
Three years. A national law firm. A website that wasn’t pulling its weight as a business asset. We built the foundation in year one — and then we scaled it into a lead generation engine that grew signed clients by 820%.