Recent Case Studies
Here are some of the projects I’ve been working on lately.
Fortune 500 Finance Company
Activation Gap: Turning Organic Web Traffic into Mobile Users
I audited the end-to-end funnel for a Fortune 500 financial institution — and reframed the entire CRO strategy around the metric that actually mattered.
Rocket Homes
Aligning Conversion Goals with User Intent at Rocket Homes
The client wanted to drive mortgage applications from property listing pages. We pushed back — and that strategic disagreement became the most valuable part of the engagement.
National Law Firm
Leading a national law firm multi-year UX & Growth Program
Three years. A national law firm. A website that wasn’t pulling its weight as a business asset. We built the foundation in year one — and then we scaled it into a lead generation engine that grew signed clients by 820%.